As the market is shifting towards plant-based diets, many have inspired a new wave of meat analogues as a medium to make plant-based diets more attractive to a wide range of audiences. The main objective of adding colors to meat analogue is make it look alike real meat. Meat substitutes have veggie burger patties, vegetarian meatballs, bean burgers, vegetarian hot dogs, imitation bacon bits, textured soy protein, bean curd etc., under their diverse product portfolio. ROHA’s Natracol range has all the natural food colors solutions for meat alternatives and to overcome the challenges of storage conditions, packaging systems, heat, pH, interaction with other ingredients and water migration that can affect the color performance.