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Clean Label Colors

Clean Label Colors

Demystifying Clean Label Colors: Benefits, Challenges, and ROHA’s Solutions

In today’s food landscape, consumers are increasingly prioritizing clean label products, and this shift is significantly impacting the consumer choices. Thus there’s a growing demand for clean label food colors among FMCG manufacturers. These manufacturers are now under pressure to reformulate their products to meet the changing preferences of consumers who seek transparency, simplicity, and naturalness in the foods they consume. As a result, the demand for clean label food colors is skyrocketing, driving innovation in the food industry as companies strive to meet these evolving consumer expectations.

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