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NATRACOL CERISE: The Natural Color Revolution in Plant- Based Meats

The rise of plant-based meats has not only transformed how we view protein sources but has also pushed food scientists to rethink sensory aspects – especially color.

Consumers associate a vibrant, reddish hue with freshness and quality in meat products. To replicate this effect naturally and avoid animal-derived additives, many manufacturers have turned to red beet.

The Vital Role of Color in Meat Alternatives

Color isn’t just a visual trait; it’s the first indicator of taste and quality for consumers. Traditional raw meat is prized for its bright red or pinkish appearance, thanks to myoglobin.

When cooked, meat browns due to chemical reactions such as the Maillard reaction. For plant-based meats, replicating both the raw “bloody” look and the natural browning effect during cooking is essential for consumer acceptance.

Why NATRACOL CERISE Stands Out

Developed by ROHA, a leading manufacturer of food colors, NATRACOL CERISE is a premium red beet concentrate. Extracted from fresh red beets and processed to preserve their natural vibrancy, it features betanin – the pigment responsible for the deep red hue. This nitrogen-containing compound not only provides a rich pink-to-red shade but is also water- soluble and compatible with various food matrices.

What Makes It The Go-To Colorant?

Transforming Color Through Heat

One of the most standout features of NATRACOL CERISE is its ability to mimic the cooking transformation of conventional meat:

Conclusion

ROHA’s NATRACOL CERISE is more than just a colorant – it’s a game- changer colorant for plant-based meats formulations.

By offering a natural, vegan-friendly alternative to synthetic and animal- derived colorants, it sets a new industry standard. As consumer demand for natural, sustainable products continues to grow, NATRACOL CERISE is poised to become an essential ingredient for food manufacturers looking to innovate without compromise.

To learn more about how NATRACOL CERISE can elevate your plant- based meat products, visit https://roha.com/ or contact us at contact@rohagroup.com.

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