DRY MIXES To make dry mixes visually attractive and associate them with flavors; food colors are added to them. The typical challenges that occur in dry mixes applications are; stability of pH, light and heat, flavor impact and the reactions between ingredients and pigments. To get rid of these challenges, ROHA’s natural color portfolio Natracol offers a spectrum of natural food colors. SEASONINGS ROHA’s range of natural food colors helps spice mixes and seasonings stand out and engage the sense of customers around the world. Color requirements for applications can vary depending on physical form and end-consumer application. Processing challenges such as heat, pressure, pH, interactions with other ingredients can significantly affect color performance. Under the brand Natracol, ROHA has a variety of stable natural food colors which have passed all the regulations and norms of the food color industry.